Accounting firms typically sell at a multiple of annual gross revenue or EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization). The exact multiple depends on factors like client retention, profitability, location, and firm size.

Revenue Multiples

  • Small Firms (<$1M revenue)0.8x – 1.2x gross revenue
  • Mid-Sized Firms ($1M–$5M revenue)1.0x – 1.5x gross revenue

EBITDA Multiples (More common for larger firms)

  • Small Firms2x – 4x EBITDA
  • Mid-Sized Firms4x – 6x EBITDA

Factors That Affect the Multiple

  • Client Retention – Firms with high recurring revenue and long-term client relationships sell at higher multiples.
  • Profit Margins – Higher margins (>20%) justify a higher multiple.
  • Specialized Services – Firms offering advisory, wealth management, or niche tax consulting can command 1.3x+ revenue multiples.
  • Geographic Location – Urban and high-demand areas see higher multiples than rural firms.
  • Technology & Efficiency – Cloud-based, paperless firms tend to sell at a premium.
  • Owner Dependence – If clients are heavily reliant on the seller, the multiple is lower due to transition risk.

Typical Deal Structures

Most deals include 50%-80% upfront payment, with the remaining tied to client retention (earn-outs) over 1-3 years.

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